Should I start up a blog or a vlog? Should I start vlogging or a podcast? And a variety of other questions combining these alternatives are often asked by newcomers.

Many people want to be content creators but aren’t sure what kind of content they should make. 

Blogs, vlogs, and podcasts are the three most popular choices; nevertheless, the best one for you will depend on various factors.

Generally, it’s best to tackle one at a time; however, you could quickly find that you can manage two or three simultaneously. Nonetheless, taking on too much while just starting is not a good idea.

Continue reading this article to learn about the considerations that need to be made while making this decision and the benefits of focusing on mastering a single medium before branching out and investing your energy into other mediums.

Blogging:

People have kept online diaries, or “blogs,” since the internet’s earliest days. It seems to have begun as a small online journal. Instead of keeping a traditional journal, people created a website where they could share their thoughts with the world.

Despite some shifts in focus over the years, it is still primarily what blogs are about. It’s a method of continually imparting your expertise through time. 

It is a kind of communication codified in writing. It’s not that dissimilar from the handwriting on ancient scrolls. 

Reading will continue to play an important role in human communication medium for as long as there are humans.

To be read and appreciated is a goal shared by most bloggers. It’s important to remember that blogs may serve monetary and otherwise purposes. 

Individuals may use blogs for various purposes, including sharing information about a particular interest or topic and promoting their creative endeavors.

People who want to communicate with others who share their interests or have comparable experiences may create blogs. 

Using their expertise and interests, bloggers may make money via affiliate marketing, sponsored content, and online advertisements. 

Blogs have become more popular for businesses to promote their wares, increase website traffic, and get customer feedback.

Vlogging:

“Vlog” stands for “video log” or “video blog” It employs supplemental text, images, or other components to highlight content.

“Vloggers” upload videos of themselves performing everyday tasks, frequently taken with smartphones. 

However, a vlog’s topic matter is not limited in any way. Whatever it is, capturing people’s attention on camera is the aim.

Daily living, travelogues, Q&As, and family life are common vlog subjects. Any particular vlog may feature multiple guests, but the spotlight will always be on the vlogger. 

A vlog might be a few minutes or hours long. Even though most vloggers post on YouTube, there are numerous more free sites to view.

YouTube Videos Category Stats
Stats of content available on YouTube (Source: Statista)

If you’re just starting as a vlogger, don’t buy pricey equipment just yet. 

Sometimes, all you need is a camera on your phone. 

With additional vlogs, you’ll discover the most effective tools and strategies.

All of the following could be necessary, some more than others, depending on the nature of your vlog:

A high-quality vlogging camera (and tripod):

Depending on your vlog nature, consider a camera with a flip-out LCD screen, an AF system, and 4K video recording (so you can crop and reframe your video and still get quality output).

Vlogging microphone:

A high-quality microphone eliminates unnecessary noise, enhancing the sound quality. The kind of video you’re shooting should determine your microphone choice.

Lighting:

Poor lighting may ruin even the finest photo. If you’re new to vlogging, pick an area with natural light (outdoor or near a window) and experiment with camera angles and lighting.

Video editor:

Videos require editing to be polished. Post-production is where all the action is. Your vlog videos may be edited, resized for every platform, divided, and added text, subtitles, music, titles, and split-screening. With the abundance of high-quality, open-source video editing programs now accessible online, this is now a breeze.

Podcasting:

Podcasting is the practice of generating and transmitting audio files to users’ computers utilizing RSS feeds. Users may submit these files to streaming services to listen to them on their phones or iPods. 

Any digital audio recording may become a podcast.In addition to the RSS feed, podcasts may be kept on websites for online or offline listening. 

Users may download podcasts of previously recorded talk radio broadcasts to their desktops or mobile devices. Podcasts often have a regular release schedule.

Podcasts may be any audio format, duration, or style. Most episodes focus on a particular issue or plot arc, despite their wide variety of topics. Some podcasters use scripts; others improv.

Podcasts have gained popularity as a way for content providers to reach a broad audience cheaply and easily. 

Bloggers and musicians were the first to utilize podcasts. The New York Times, NPR, and The Washington Post have used the format since then.

Podcasts adaption stats
Podcasts adaption stats (Source: Statista)

Podcasts, a technologically disruptive media, have revolutionized how consumers get material. The monetization through advertisements was also changed. 

Podcasts may potentially generate revenue through listener contributions, advertising sales, and crowdsourcing platforms like Patreon.

Blog vs. Vlog vs. Podcast: Wrapping Up

Consider the following when determining what medium to go with:

  • Which media suits your audience, concerns, and topics? Do most individuals who discuss similar topics write, produce audio, or produce videos? Which gets the most attention, if any?
  • Does utilizing photos and illustrating each step help you produce content? A video or screen recording may be preferable in this scenario.
  • How are your skills? Do you write well? Public or camera speaker? What’s your favorite media?

Consider your alternatives and double down on the most promising. Some of the world’s most prominent individuals employ a complete team to manage podcasts, blogs, vlogs, and other media. Being “omnipresent” may seem like the path to success, but you must master one thing before moving on. First, decide which medium suits you and your audience.

Brett J.

I'm an enthusiastic American solo traveler. Since childhood, I had a great interest and passion for filmmaking; that's why I chose media sciences as a career and started Vlogging as a full-time profession.

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