If you’re a content creator looking to make money on YouTube, it’s important to find niches with high CPMs.
CPM stands for cost per thousand impressions, and it’s a metric that tells you how much revenue your videos can generate.
In this blog post, we’ll explore some of the most lucrative YouTube niches with high CPMs.
So if you’re ready to start making some serious money from your YouTube Channel, Keep reading!
What is CPM on YouTube:
CPM stands for “cost per mile,” or “cost per thousand.” It’s a pricing model for advertising on YouTube that allows advertisers to pay for their ad only when it’s shown 1,000 times.
This means that if an ad is only shown 500 times, the advertiser pays half the cost of the ad. CPM is a popular pricing model because it provides more control over ad spend for advertisers.
For example, let’s say a YouTuber has a CPM of $10. This means he is earning $5 for every 500 ad views.
Typically, CPM relates to an advertiser more than a YouTuber. Finance YouTubers have more CPM than the general ones as the advertisers will pay more for their highly engaged audience.
What is RPM on YouTube:
RPM stands for “revenue per thousand impressions.” It is a metric used by video creators and advertisers to measure how much money they are making for every thousand views their videos receive.
RPM varies depending on a number of factors, including the country where the video is being viewed, the type of ad that is being shown, and the advertiser’s budget.
However, in general, higher RPMs indicate that a video is more valuable to advertisers and thus more likely to generate income for its creator.
For video creators, understanding RPM can be essential for maximizing earnings and developing strategies for monetizing their content.
For advertisers, meanwhile, RPM can be a useful metric for evaluating the effectiveness of their campaigns and determining where to allocate their budgets.
What is CPC on YouTube:
YouTube CPC (cost per click) is an advertising pricing model where advertisers pay a set cost for each click on their ad. YouTube CPC ads are purchased through Google Ads, and they can appear on both YouTube videos and in the search results.
The cost of a YouTube CPC ad depends on a number of factors, including the advertiser’s budget, the target audience, and the keyword bidding.
Generally, advertisers will pay more for keywords that are more competitive.
For example, a car company may pay more for the keyword “car” than a furniture company would pay for the keyword “chair.” YouTube CPC ads can be a effective way to reach a wide audience, and they can be customized to target specific viewers.
40 YouTube Niches With High CPM (Chart - Niche, Low bid, High Bid, Average Bid)
Youtube CPM rates by country 2022 (Chart- Country, CPM Rate)
Youtube CPM rates vary substantially by country, with rates in some countries being as much as five times higher than in others.
Western European countries generally have the highest CPM rates, while Asian and Eastern European countries have the lowest.
The United States falls somewhere in the middle, with slightly above average rates. The highest CPM rates can be found in Sweden, Norway, and Denmark, while you can find the lowest rates in Vietnam, Indonesia, and the Philippines.
Rates in other countries fall somewhere in between these two extremes. Youtube CPM rates are expected to increase modestly in most countries in 2022.
However, given the current economic conditions, it is uncertain how much of an impact this will have on advertisers’ budgets.
As a result, some countries may see a more significant increase than others. Here is the list of countries with the highest CPM:
CPM Rate List:
How to Increase CPM on YouTube:
Several factors affect CPM. You should count these factors if you want to increase your YouTube CPM:
Geographic location:
One of the most important is the target audience. A campaign targeting a particular demographic will usually have a higher CPM than a campaign targeting a broader audience.
For example, America will have a higher CPM than India. This is because of the high cost of living in the USA than in India.
Moreover, the purchasing power of Americans is more than that of Indians. Therefore, the companies compete to get the ads’ rights, resulting in a higher CPM.
Niche:
Your industry also matters a lot while deciding your CPM. Niches like marketing, insurance, beauty, business, and E-commerce are more likely to have a high CPM rate. Because these niches are in demand, advertisers are more likely to pay for them.
Age group:
Advertisers want to be in a place where the money flows. The audience with an age bracket of 30-50 has more income and is likely to spend more.
Thus, advertisers will pay more to those channels that target these 30-50 years people rather than those target youngsters or elderly ones.
Ad types:
Finally, an ad’s creativity level can also impact its CPM. More innovative and memorable ads tend to have a higher CPM than less creative ads.
Similarly, in-stream ads that come at the start of the video have the highest CPM, both skippable and unskippable. On the contrary, display ads have the lowest CPM, shown on the desktop version only.
By considering all of these factors, advertisers can optimize their campaigns to achieve the best possible results.
Now, you can take the following steps to increase your CPM:
Work on popular niches:
One approach is creating popular videos with advertisers, such as those in the business or technology sectors.
Similarly, you can also create videos in the niches that have more audience or have high demand. This will increase your YouTube CPM.
Make longer videos:
Another strategy is to produce longer videos, as they tend to have higher CPM rates than shorter ones.
This will increase your watch time. Since YouTube has different bidding sets for different viewership and subscriptions base, you are more likely to get good ads if your view count is high.
Meta Data:
Meta data includes your video thumbnail, title, description, and tags. If you use your meta data properly, chances are you’ll engage more audience, resulting in a higher CPM.
To write better metadata, follow these steps:
- Create catchy thumbnails
- An interesting yet no-clickbait title
- Write a description properly and use your main keyword in it
By following these tips, you can give yourself a better chance of earning more from your YouTube channel.
How To Increase Your Youtube Income Without Getting A Higher CPM:
Now, most of the time, CPM is not in the hands of a creator. However, you can increase your YouTube earnings without increasing your CPM.
Here is how you can do it:
Provide premium services:
Ask your viewers to join your Patreon or YouTube Premium. Here you’ll provide them with exclusive content, and your audience will pay you in return.
Collect donations:
You can also encourage your audience to donate to you. Most of the time, they contribute to you if you are going to participate in welfare work.
Sell merchants:
By selling merch like shirts or caps with your channel name, you can also increase your income without increasing your CPM.
Super chats and Super Stickers:
Services like Super chat and Super Sticker give an additional advantage to a creator.
This is a way for a YouTuber to connect with his viewers. People buy these stickers to highlight their comments. Mostly, super chats are effective for live stream videos.
Affiliate/promotional content:
If you have a good viewership base, different companies will contact you to promote their content. Additionally, you can join the Amazon affiliate program.
You’ll earn a commission whenever someone clicks on the link you provided to buy something.
You can also try partnering with other YouTubers or influencers who can help promote your channel to their audiences.
By taking advantage of these strategies, you can boost your YouTube earnings without having to rely on a higher CPM.
What is the Average CPM on YouTube?
There really isn’t a one-size-fits-all answer to this question, as the average CPM on YouTube can vary greatly depending on factors such as the niche of your channel, the quality of your content, the country of your viewers, and the size of your audience.
However, most YouTubers report earnings in the range of $1 to $10 per 1,000 views.
So if you’re averaging around 10,000 views per video, you could expect to earn somewhere in the neighborhood of $10 per day from ad revenue.
Of course, this is just a rough estimate, some YouTubers make far more than this, while others make very little.
CPM vs. RPM: What’s The Difference:
In the world of online advertising, two of the most commonly used acronyms are CPM and RPM. Though both terms refer to the cost of ad placements, they actually differ quite significantly.
CPM is a measure of how much an advertiser pays for their ad to be seen by 1,000 people.
RPM, on the other hand, refers to the amount of revenue an advertiser earns for every 1,000 ad views.
When it comes to calculating ad costs, CPM is the more commonly used metric. However, RPM provides a more accurate picture of an ad’s true effectiveness. As a result, it is increasingly being used by savvy advertisers to measure the success of their campaigns.
What Kind of YouTube Channels Are Most Successful?
If we’re talking about YouTube channels with the most subscribers, then the answer is pretty straightforward: gamer channels and music channels are almost always at the top of the list.
But things get a lot more complicated if we’re talking about channels that make the most money.
There are a few different ways to make money on YouTube. The most obvious is advertising revenue, where companies pay to have their ads played before or during a video. But there are also other ways, like sponsorships, affiliate links, and product placement.
Nonetheless, here is the list of top channels that are more likely to get successful on YouTube:
- Gaming channel
- Fitness channel
- Review channel
- Whiteboard videos channel
- News channel
- Tech channel
- Educational channel
- Unboxing videos channel
- Behind the scenes (BTS) channel
- Reaction channels
- Business/finance related channels
